Late-night social media notifications banned for NY teens under new rules

WorldTechnology
16 Sep 2025 • 8:47 PM MYT
The Independent
The Independent

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  • New York's Attorney General has unveiled proposed regulations to curb addictive social media feeds for children, following the Stop Addictive Feeds Exploitation (SAFE) for Kids Act.
  • The new rules ban algorithm-personalised feeds for under-18s without parental consent and prohibit notifications to this age group between midnight and 6 a.m.
  • Social media platforms will be required to implement effective age verification methods, such as uploaded images or email/phone checks, to confirm users' ages.
  • Under-18s who wish to receive algorithmic feeds or nighttime notifications will need to obtain parental consent.
  • The initiative aims to address a youth mental health crisis linked to social media's addictive features, though similar age verification laws in other US states have faced legal challenges.

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