The Israeli Ministry of Foreign Affairs commissioned an American polling firm to perform a sweeping battery of surveys and focus groups, coupled with message-testing, aimed at rehabilitating Israel’s image in both the United States and Europe. The work remains ongoing, but a preliminary report from the firm was leaked to Drop Site News by a source with direct access to it.
The work is being performed by Stagwell Global, a firm founded by notorious political operative Mark Penn, who serves as the company’s chairman and CEO. Penn donated $100,000 to AIPAC after October 7, 2023, and his ties to Likud date back to his work on Menachem Begin’s 1981 campaign for prime minister. Stagwell is also on the verge of getting a no-bid contract from the Trump administration to study American attitudes toward vaccines.
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