In a series of clips posted on social media, a billboard was seen burning away along a highway located in PJ.
Posted on Xiaohongshu, the footage has captured significant public attention and resulted in a long traffic jam.
LED billboard catches fire
In the clip, it showed the large electric LED billboard being in flames, with smoke billowing out.
Several people were also seen on top of the billboard and waving to the traffic beneath, presumably as a cry for help.
Other videos showed the fire rescue team arriving at the scene and working to control the blaze.
Thankfully, it appeared that the fire did not spread further, preventing a larger disaster.
Fire started around noon
Speaking to WeirdKaya, a witness shared that when he saw the fire, it was around 1:45pm and the billboard was already heavily damaged.
He added that a massive traffic jam ensued as the fire rescue worked to keep the fire under control and save the stranded individuals.
NST later reported that a total of three Indonesian workers suffered minor burns and were rushed to Universiti Malaya Medical Centre for treatment, while six others escaped unhurt.
Allegedly cause by short-circuit
According to The Star, one of the victims reported that the fire started due to a short circuit at the base of the electronic billboard, which then spread to the top.
Among the nine victims, one sustained an arm injury, while another suffered minor burns.
Paramedics were on the scene to provide medical assistance to the victims.
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