Leeds United vice-chairman Paraag Marathe has spoken about maintaining the identity of the club.
There is much speculation that Leeds may be the subject of a takeover offer from an American consortium.
While US investment may be a possibility in the future, Marathe wants to assure fans that he remains committed to the club's history, such as preserving and improving the Elland Road stadium.
"I'll be honest with you, the main thing is to protect the magic and electricity that is in Elland Road," he told BBC sports editor Dan Roan on The Sports Desk podcast.
"The answer then is it's probably a stadium expansion than a new stadium because I don't want to take away that aura.
"Players from the other 19 clubs, if they're going to list the three worst places that they want to play on the road, Elland Road is probably one, two or three for them.
“I don't want to take that away.-