LG Electronics today announced a new milestone for its WashTower all-in-one laundry solution, surpassing 3.2 million units sold worldwide since its introduction back in 2020. “This strong international demand reflects a growing customer preference for convenient laundry solutions that offer enhanced space- and energy-efficiency,” the company says in its press release.
LG WashTower Records Strong Sales
So far, the LG WashTower is now available in 77 countries, and among those 3.2 million units sold, more than half of that is credited to North American markets, contributing over 1.6 million units. On top of that, 160,000 units was sold in Latin America, and an additional 130,000 units has been sold in Asian markets.
The LG WashTower combines a washer and dryer into a single unit, featuring Artificial Intelligence Direct Drive (AIDD) that detects load weight, fabric type, and soil level to adjust washing patterns, while DUAL Inverter HeatPump enables low-temperature drying is designed to reduce fabric wear. Additional features include AI Wash, Smart Pairing between washer and dryer, and a Prepare to Dry function that preheats the dryer before the wash cycle completes to shorten overall laundry time.
LG stated that it plans to expand its laundry product lineup with additional models, AI features, and color options to address varying user needs and installation environments. The company also indicated that promotional activities will be held in South Korea to mark the sales milestone, with similar initiatives planned for other markets.
Pokdepinion: I do wonder why there is significantly more demand in NA though.
