Life In The Era Of Digital Technology Transformation (From the perspective of a side hustler)

Opinion
16 Oct 2024 • 11:00 AM MYT
Gokila D. Santhanam
Gokila D. Santhanam

Ex-Club DJ, Sales Agent, Writer & a Spiritual Seeker verging on Mysticism.

Image from: Life In The Era Of Digital Technology Transformation (From the perspective of a side hustler)
Life In The Era Of Digital Technology Transformation ~ Photo by Brooke Cagle on Unsplash

Are you thrilled to move along with the ever accelerating phase of today’s digital transformation?

The continuous digital transformation in products, services and operations are revolutionising industries, the public and private institutions. Our daily life are rapidly being reshaped in ways that has left the previous generations like a deer in headlights and the present generations scrabbling to keep pace. The techies get ‘techier’ and there is no room for laggards. Today’s wonder is tomorrow’s obsolete technology. It is obvious that the digital transformation is here to stay and dynamically evolving.

The Reluctancy To Adapt

All these new technologies that are trending and floating in front of our noses are like a bait on a hook trying to reel us in. Alas, as we age, with numerous responsibilities in hand, we only learn to use the basic features to get us by, akin to owning the latest smartphone model but only to make and receive calls. The reason could be fear of the unknown which probably will never happen, feeling overwhelmed due to various features in a model or lack of interest which is another way of expressing our resistance towards embracing the current technology. In the end, we feel helpless, left out and stressed out.

Some of us are fixated with past technology and ruminate of how life was easy then. No, it was not easy. It was tough, tedious and archaic. It’s time is up and we need to give it a grand burial and move on.

Image from: Life In The Era Of Digital Technology Transformation (From the perspective of a side hustler)
Digital Transformation Is Here To Stay And Dynamically Evolving ~ Photo by Alex Knight on Unsplash

Why We Should Adapt

It is necessary to adapt and advance along the side of the current explosion in digital transformation which has significantly made our lives easier in addition to a whole new dimension in seeking knowledge, sharing our expertise and money making prospects.

Mastering new technologies lies at the heart of the growth process. It is like travelling to another country and discovering their culture, language, landscape and what makes them tick.

The search engine which is present in various platforms itself has given us a range of solutions, from finding the nearest bank to financial analysis tools. From mooting novel business ideas to offering product analysis. In pursuit of knowledge, there lies wide, a whole new dimension of informations. While social media platforms provide fresh perspective on the subject of our interest and challenges our conventional thinking.

Through digital technology, we can quickly identify opportunities, conduct research, understand the current trends, product feasibility, market size, collect data and identify gaps before we fill in the marketplace with our product .

How We Can Adapt

If we can recognise what is holding us away from evolving with the current digital technology, it would be easy to face our demon and tame it.

Most basic features and capabilities which are present in various platforms are similar. So when you learn how to navigate in a platform, the next platform would be effortless. It is by trial and error that we learn. The digital technology nowadays has been simplified and are quite user-friendly. Like all other things that you have encountered in your life for the first time, this too requires some of your time, patience and a little bit of tinkering. For example, the frequent annoying notifications for system update, upon installing, automatically install new features, most of which we need to learn and adapt into our regular work. Similar to entering into matrimony, we get a spouse, kids, a dog or two with mother in law lurking around the corner.

It is essential to have the desire and will-persistence to learn the latest technology. The core skill necessary is critical thinking. Unlike previous technology, the current technology demands critical thinking, persistency, flexibility and creativity.

Next, curiosity is our superpower. As we navigate and unravel the ‘mystical’ world of technology, we learn more about our personality, our interest, passions, strength and areas where we can contribute as an individual.

Image from: Life In The Era Of Digital Technology Transformation (From the perspective of a side hustler)
Most Basic Features And Capabilities In Various Platforms Are Similar ~ Photo by Ben Kolde on Unsplash

What Can We Do With It

As an individual, embracing digital technology is an added skillset which we can monetise, in particular the various softwares such as video editing softwares, digital design platforms and numerous applications that are capable to produce digitally enhanced product.

We can create various printable products for monetisation using digital design softwares such as Canva, Adobe, Krita to name a few. These digital design softwares are user-friendly and anyone with a little interest can try their hands in designing. Some of the printables that can be monetise are spreadsheets, banners, wall art, stickers and more.

Video editing software like iMovie, Microsoft Clipchamp and CapCut create easy video editing process which we can upload on TikTok, Youtube among others. There are many more softwares for beginners and professional use.

Blogging is another wonderful way to share our thoughts and expertise with others and there are many platforms where we can upload our creative content .

In seeking monetisation, there are numerous platforms that provide the best ways for us to showcase our creativity in the form of digital as well as physical products, services, creative writing, podcast to say the least. These platforms helps in promoting our product to broader audience.

Image from: Life In The Era Of Digital Technology Transformation (From the perspective of a side hustler)
Numerous Platforms For Us To Showcase Our Creativity ~ Photo by Rahul Chakraborty on Unsplash

From Mere Consumer To Contributor

Pick up a digital platform that resonate with your intention to empower others. We all have some kind of skills, expertise, life solutions that we can share with others.

Posting mundane subject on social media platforms for personal gratification neither reflects our best personality nor put us in the place of authority in our chosen field. Life is for empowering others to succeed and to contribute towards the betterment of mankind, not otherwise.

At the same time, it is pertinent to have mutual respect for fellow beings and create sustainable product that does not compromise one’s well-being as well as environment with integrity, authenticity, responsibility, causing other’s reality and enriching other’s life.


Gokila D. Santhanam is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!

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