Liverpool chief executive Billy Hogan insists they'll never spend beyond their means.
Hogan accepts there is criticism of owners FSG over their spending in recent transfer windows. But he insists the club must be self-sustaining.
Speaking to the SportsPro Media Podcast, Hogan said: "You get a weekly understanding of where you are in terms of results on the pitch.
Sometimes results on the pitch can be difficult, that's part of the passion and energy, from our standpoint, and I certainly consider myself extremely fortunate to be in the position I'm in, comes the pressure of performance and the pressure of winning. That's the mindset at Liverpool, we are focused on winning trophies, focused on silverware.
We have been very successful in the last few years and that is something we're intent on continuing.
That (criticism) is part of the job. I think that the most important thing from my perspective, and our perspective as a club, is to be focused on what we are trying to achieve. Sometimes matches can go different ways for various different reasons. We also need to be focused on what we are trying to achieve long-term, and ultimately we are trying to run the club in the best possible way we can."
Hogan added: From a sustainable standpoint, everything we do is in the best interests of the club. There is going to be criticism, there is going to be pressure, but that is part of working in an environment that is as public as Liverpool is.
It comes with the territory, you have to keep your head down, keep going and keep doing the best that you can for the club.
The team that I work alongside cares very deeply. Of course they care about results on the pitch but they also care greatly about the club itself and doing the right thing for the club."