Liverpool chief Billy Hogan admits they could sell the naming rights to Anfield.
The Reds are redeveloping their stadium, with the £80million project - said to be 'on track' to be completed by the start of the 2023-2024 season - set to add 7,000 seats, taking the stadium's overall capacity to 61,000.
Hogan admitted to the Athletic: "It's certainly something that we will consider.
"We didn't for the Main Stand; we may for Anfield Road. We wouldn't say no to it, but it's not something we're actively pursuing currently."
He added: "We've just replaced the pitch with a new hybrid carpet and that will give us more flexibility going forward because it doesn't require as much time to regrow each summer.
"We'll have a bigger window in which to operate from 2024, with more concerts going on later into the summer. It's an amazing venue that we're working to activate as much as we can."
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