Liverpool commercial chief Ben Latty says they're the most popular club in the US.
A club with US ownership has strong roots across the Atlantic, but in a market that is booming with a World Cup on the horizon in 2026 and a TV deal with the Premier League worth £2bn over the next cycle, Liverpool's positioning there is key.
"Our audience in the US is what I would say is unrivalled really to any other football club and even some of the domestic sports out there," said Latty to the Liverpool Echo.
"We've got a number of US partners now which are helping us in the US market. You look at the stats that we've got and the data that we've got around our market and our sort of exposure in the US we're helping them as well.
"We've got this unique window in the US sporting calendar every week where we don't have competition and we've got this real opportunity to capitalise on that. The broadcast partners at the Premier League, they're doing a great job of taking the Premier League to that market and as a result we are doing our own activity, whether it's through our social channels, whether it's through on ground events or actually pre-season tours/ We're doing our own bit to try and grow our own fan base out there.
"Every the datasets we get through in terms of TV audiences, digital reach etc, the US is a market that's growing immensely. The other part of it is that we have partnered with a number of US brands over the last last few years as well, and I think US brands are seeing the power of Liverpool Football Club both domestically in the US because they think the stats do marry up with anything else that's out there in terms of US sport at the moment.
"But the great thing about Liverpool is it's not just US, it has global reach and so these brands are sort of seeing the benefit of partnering with Liverpool that can actually do a job for them in the US but also promote them into Europe, Middle East, Africa, Asia, and you know that's I think the the sweet spot that we're finding with that market at the moment."
Need a VPN? Or seeking to switch? Then support Tribal Football by clicking here to sign up with our official partners NordVPN. Not only will you receive the best VPN experience, but also great discounts by signing up via Tribal Football. Thanks for your support!
