- Lord Alan Sugar has called American Express “a bunch of idiots” after the company refused his request for a credit limit increase.
- The 79-year-old Apprentice star said speaking to a UK-based representative who was aware of his £1.138 billion fortune made no difference to the refusal.
- Lord Sugar faced backlash on social media from users accusing him of seeking royal treatment and flaunting his wealth.
- Responding to followers on X, he defended his complaints and explained he needs a credit card because he does not walk around with bags full of cash.
- American Express has been contacted for comment following the online dispute.
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