#LSADrinks: What’s new in the world of ABV this June 2025?

LocalFood
10 Jun 2025 • 5:00 PM MYT
LifestyleAsia MY
LifestyleAsia MY

Your access to the good life in Malaysia

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It’s #LSADrinks time! Wondering what’s new in the world of all things ABV? This month includes 1664, Heineken and more.

The June 2025 edition of #LSADrinks continues to take a look at the most exciting events and launches happening in Malaysia and beyond. Whether it’s the return of Heineken Refresh or the all-new Bon Appétit-lah event by 1664 Malaysia, there’s just so much to look forward to in the world of ABV. Keep reading to find out what’s new this month!

Zedd to headline the Heineken Refresh 2025 event

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Photo credit: Heineken

On 21 June, Heineken is taking to Resorts World Awana in Genting Highlands for the return of Heineken Refresh. The lineup includes ‘Clarity’ hitmaker Zedd, HYO of Girls’ Generation, Blink, Jovynn, AnnJo and Beautiful Mistakes. On the event, Shawn Lim (Marketing Manager — Premium, Heineken Malaysia Berhad) said: “Heineken Refresh is all about breaking boundaries — of sound, of spaces, and of social circles. It’s about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing Heineken.”

Learn more HERE.

Manchester United players appeared at Tiger Beer’s The Trafford Den

At the first Tiger Beer x Manchester United Pop-Up Bar in Asia, some of Manchester United’s players made special appearances at The Trafford Den. They included the likes of club legend Nani as well as Luke Shaw, Casemiro, Diogo Dalot and Tom Heaton. Another club legend Wes Brown was also in attendance for an exclusive meet-and-greet on a separate day. The pop-up was available in Kuala Lumpur for five days — bringing fans closer to their favourite football team alongside Tiger Beer.

Learn more HERE.

1664 teams up with CLOT for Bon Appétit-lah 2025

On 13 and 14 June 2025, 1664 Malaysia is bringing back its highly anticipated Bon-Appétit-lah event! Happening at Raintree Plaza at The Exchange TRX, the event is set to see the convergence of French finesse with Asian zest. Look forward to limited edition merchandise with streetwear brand CLOT (founded by Edison Chen), delicious bites and of course, high energy musical performances. Acts include the likes of Ashley Lau, BATE, Mat.Joe and Roshan for 13 June as well as Dirty Signal, NICKTHEREAL, NYK and Sandra Woo for 14 June.

Learn more HERE.

Stay tuned for more #LSADrinks updates!

(Hero and Featured image credit: 1664 Malaysia)


Note : The information in this article is accurate as of the date of publication.