It’s #LSADrinks time! Wondering what’s new in the world of all things ABV? This month includes Glenfiddich, Martell and more.
The September 2025 edition of #LSADrinks continues to take a look at the most exciting events and launches happening in Malaysia and beyond. Whether it’s the return of Martell Swift Talent Quest or the collaboration between Glenfiddich and Aston Martin, there’s just so much to look forward to in the world of ABV. Keep reading to find out what’s new this month!
Roku Gin teams up with Trisha Toh and The Ice Cream Bar on limited edition mooncakes
For the Mid Autumn Festival this year, Roku Gin is upping the ante by partnering with creative stylist Trisha Toh and ice cream purveyor The Ice Cream Bar. This collaboration sees the introduction of not one but two Roku Gin-infused handcrafted ice cream mooncakes. The packaging, designed by Trisha Toh, pays homage to the botanicals found in the beloved Japanese gin — with its hexagon shape alluding to the six ingredients. Flavours include Cherry Blossom Matcha Mooncake and Gin White Peach Oolong Mooncake. The set can be found at The Ice Cream Bar outlets as well as online.
Learn more HERE.
Guinness brought the Premier League trophy to Kuala Lumpur
Last month, Guinness — the Official Beer of the Premier League — welcomed the Premier League Trophy to Kuala Lumpur. The trophy was presented alongside a group of 100 football fans at Pavilion Kuala Lumpur in a ceremonial Guard Of Honour. Guinness Malaysia’s Marketing Manager Joyce Lim expressed: “It’s not about who you support, it’s about what brings us together. Guinness has always stood for that spirit of communion, and, today, we honoured the fans who bring the game to life.”
Learn more HERE.
Somersby introduces limited-edition Mango & Lime in Malaysia
The Somersby Mango & Lime flavour is now available here in Malaysia! Zesty and tropical, the cider (4.5% ABV) is offered in 320ml cans and can be found in a variety of supermarkets throughout the country. On the launch of Somersby Mango & Lime, Carlsberg Malaysia’s Marketing Director, Olga Pulyaeva, said: “At Somersby, innovation isn’t just about creating new flavours — it’s about connecting meaningfully with our consumers. We’ve seen a strong consumer affinity for bold, tropical profiles, particularly those inspired by familiar Asian tastes. Mango & Lime hits that sweet spot — unexpected, uplifting, and unmistakably fun.”
Learn more HERE.
Submissions for Martell Swift Talent Quest 2025 closes on 14 September
The 2025 edition of Martell Swift Talent Quest is here and submissions are now open until 14 September. Providing aspiring DJs in Malaysia a platform to showcase their craft, the competition includes RM128,000 in prizes — comprising a RM30,000 cash prize as well as an array of winner’s rewards to complement on their journey. This year will see challenges such as regional rave inspirations and genre flips. DJ Svggy won last year’s tournament and will be giving a shoutout while official mentors are, once again, DJs Playground.
How to participate? First, you have to prepare a DJ set below five minutes. Then, upload the mixtape video on platforms like Instagram with the following hashtags: #MARTELLMY #NOBLIGE #SWIFTTALENTQUEST. Do remember to register your participation from the link below.
Learn more HERE.
Glenfiddich and Aston Martin unveil limited edition whisky collaboration
Together with the Aston Martin Formula One™ Team, Glenfiddich has launched a limited edition 16-Year-Old Single Malt Scotch Whisky. The creation of the whisky, led by Malt Master Brian Kinsman, included maturing American oak wine casks, new American barrels and second-fill bourbon casks. With that, one can expect notes of caramelised ginger and maple syrup.
Those in Malaysia will get to check out Club 1959. It was in 1959 when Glenfiddich introduced its 65-Year-Old Single Malt Scotch Whisky called Glenfiddich 1959. And that’s not all: that year also saw Aston Martin’s Grand Prix debut. On 10 September, Glenfiddich will be hosting a Club 1959 takeover at Whisky House — allowing enthusiasts to experience the Glenfiddich & Aston Martin Formula One™ Team 16-Year-Old Limited Edition for themselves.
On the partnership, Glenfiddich’s Global Brand Director, Claudia Falcone, expressed: “We are thrilled to unveil this limited edition bottling in celebration of our partnership with the Aston Martin Formula One™ Team. Through this collaboration, we invite enthusiasts worldwide to engage with these iconic brands in bold new ways and create memorable moments that reach far beyond the racetrack. This limited-edition bottling is just the beginning as we continue to write the next chapter together.”
Learn more HERE.
Ivon Soon crowned winner of Monkey Shoulder Ultimate Bartender Championship in Malaysia
Did you know that the Monkey Shoulder Ultimate Bartender Championship Regional Finals is set to happen from 10 to 12 October? And heading to Tokyo to represent Malaysia is Enzo Izakaya & Bar’s Ivon Soon who was recently awarded the title of Malaysia’s Ultimate Bartender Champion 2025. Competing in the competition for the fourth time, the Head Bartender is set to compete against a myriad of champions from the region.
On her win, Ivon Soon said: “I’m very excited! This is my fourth time competing in UBC, my second time in the final round for
Malaysia, and I finally get the honour to bring the title home! I did quite a bit of homework on the William Grant & Sons portfolio, studying both their signature serves and classic cocktails that feature them. This is more than just a personal victory — it’s a chance to represent Malaysia on the regional stage.”
Learn more HERE.
Chivas Regal unveils ‘A Tribute to the Scuderia Ferrari HP Pit Crew’ short film
Scuderia Ferrari HP’s unsung heroes, its pit crew, takes centre stage in Chivas Regal’s newest campaign — created in line with its ‘I Rise We Rise’ ethos. At the unveiling of the short film in Monza, Chivas Regal showcased the video featuring drivers Charles LeClerc and Lewis Hamilton alongside a choreographed routine and poetic statements by spoken word artist George the Poet.
On the campaign, George the Poet said: “I’m always drawn to the voices we don’t usually hear, so it is an honour to tell the stories of these unsung heroes. Whether it’s a poem or a pit stop, craftsmanship takes tenacity. That’s exactly what Chivas Regal captured in this tribute.”
Also present at the launch event was Fred Vasseur, Team Principal of Scuderia Ferrari HP. “Formula 1 is a team sport in every sense, and our results come from the dedication of everyone at Scuderia Ferrari HP. It’s great to have a partner like Chivas Regal, who highlights this collective spirit and recognises the incredible work done away from the spotlight,” he expressed.
Learn more HERE.
Stay tuned for more #LSADrinks updates!
(Hero and Featured image credit: Glenfiddich)
