Luxury grocery store known for its $20 smoothies to open in New York City

• Erewhon, the luxury grocery chain famed for its expensive smoothies, is set to open its first East Coast outlet in New York City.
• The new mini-store will be located within Kith Ivy, an exclusive, members-only wellness club in the West Village.
• Membership to Kith Ivy carries a significant cost, including a $36,000 initiation fee and a $7,000 annual payment.
• Non-members will still be able to purchase Erewhon products, such as their smoothies, through third-party delivery applications.
• The development of Kith Ivy has faced protests from local West Village residents concerned about potential noise and disruption.

IN FULL

Los Angeles’ glitzy grocer Erewhon is coming to New York City - and it’ll cost $43K just to walk through the door