You know that friend who sees a car and immediately goes, “Nice, but I would’ve picked a different colour”?
Then comes the commentary about the wheels, the shape and everything they would change.
Okay, your turn. What would you design if you had the chance?
A pastel pink ride that matches your entire personality? Something sleek in all black? Or a futuristic car so extra that the group chat needs a moment to process it?
Well…With Proton e.MAS Impianku (My Dream e.MAS), you can use generative AI to turn that idea into a design and enter it for a chance to win prizes.
And for eight winners in the general public category, their creations will become personalised 3D printed models.
So yes, you could end up pointing at a collectible on your desk and casually saying, “Oh, that? I designed it.”
Okay, tell us the vision
Before you start, let’s settle the most important question: what vibe are we going for?
Cute and colourful? Clean and classy? Something that looks like it belongs in a sci-fi movie?
Maybe you’d pair a pearl white body with rose gold accents. Maybe emerald green with bold wheels is more your thing. Or maybe you’ve already decided on metallic purple, and nobody is talking you out of it.
We respect the commitment.
Running from 19 October to 30 November 2026, the contest carries the theme “Dream Forward, Malaysia” and invites you to imagine your own version of a Proton e.MAS.
Think about the colours, shape and little details that would make someone look at your design and say, “This is so you.”
And before you say, “But I can’t draw,” relax. You’ll be using a generative AI platform to help visualise your idea. There’s even a recommended prompt on the campaign website to get you started.
This could become your “just one more version” activity
You start with a simple idea. Then you wonder what it would look like in blue.
Actually, darker blue. Wait. What if the wheels were different?
Before you know it, you’ve become very emotionally invested in a car that was just a sentence ten minutes ago.
That’s part of the fun. You can experiment with the details and see where your imagination takes you.
Here’s how to get started:
- Visit protonemasimpianku.com.
- Copy the recommended prompt from the website.
- Paste it into a generative AI platform of your choice and customise the details.
- Upload your design, choose your category and complete the submission form.
You can tweak the recommended prompt or write your own. Just remember that your image must show the front of the car at a 45 degree angle against a clean, limbo grey background.
Yes, we know a dramatic sunset would look cool. For this submission, let the car do the showing off.
You’re also encouraged to include a description of 50 words or fewer explaining your design’s name and the idea behind it.
Already named your creation? Of course you have. Put that in.
All entries must be original AI creations, respect third party intellectual property rights and be free from inappropriate content.
Now imagine having a mini version of it on your desk
You know that feeling when you make something and immediately want everyone to see it?
Imagine having an actual collectible to show them.
In the General Public Contest, eight winners will receive 3D printed models of their submitted designs:
- Three Grand Prize winners: A model measuring approximately 10 inches.
- Five Consolation Prize winners: A model measuring approximately 5 inches.
It could sit beside your monitor, join your display shelf or become the first thing you point out whenever someone visits.
This category is open to eligible individuals aged 18 and above residing in Malaysia, subject to the contest terms.
Public voting runs from 5 to 13 December 2026, with the 20 eligible designs receiving the highest votes advancing to final judging.
The judges will look at creativity and originality, futuristic design and innovation, relevance to Proton e.MAS, and overall design appeal.
So give those good looks a good idea to go with them.
Uni students, we should probably mention the RM1,000
Okay, now that we have your attention.
There’s a separate University Students Edition, and here’s what you could win:
- Grand Prize: RM1,000 cash.
- Second Prize: RM600 cash.
- Third Prize: RM400 cash.
- 12 Consolation Prizes: One Proton e.MAS merchandise item per winner, subject to availability.
We’ll give you a second to mentally spend that RM1,000.
Done? Good. Now back to the design.
If you’re 18 or above and currently enrolled in a recognised higher education institution in Malaysia, you can enter this category. You may be asked to provide a valid student ID or proof of enrolment.
Winners are chosen entirely by a judging panel, so there’s no public voting for the University Students Edition.
One thing to remember: you can enter either the General Public Contest or the University Students Edition, but not both.
Can’t decide between your designs? You can submit multiple entries within your chosen category, although each participant can win only one prize.
Be honest, you’re already thinking of a colour
Maybe you had an idea before you opened this article. Maybe the metallic purple suggestion has been living in your head for the last few paragraphs.
Either way, give it a go. Seeing your idea appear on screen might be the push you need to keep creating.
Submit your design by 30 November 2026 at 11:59pm. Winners from both categories will be announced in January 2027.
Head to protonemasimpianku.com for the full details, terms and submission form.
And send this to that friend with all the car opinions. We’d quite like to see what they come up with.
All AI designs are conceptual and do not represent actual or confirmed future Proton e.MAS production models. Terms and conditions apply.
