- MAC Cosmetics is offering its UK employees the opportunity to earn commission from sales generated through TikTok Shop, from 2 April.
- The beauty brand will equip its stores with dedicated mini studios to host live shopping broadcasts and product demonstrations on the platform.
- Makeup artists will be encouraged to lead these sessions, with those participating receiving a percentage of any sales they drive on TikTok Shop.
- MAC, a brand under the Estée Lauder group, claims to be the first major beauty brand in the UK to extend this affiliate opportunity to its entire workforce.
- This initiative aims to leverage the rapid growth of the influencer-led beauty market on TikTok Shop, which has seen beauty sales increase by 60 per cent year-on-year in 2025.
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