- MAGA merchandise retailers across the United States are facing a sharp sales slump as President Donald Trump enters a term with no future reelection campaign to drive demand.
- At least four Trump-themed stores nationwide have recently closed, including locations in Pennsylvania and Tennessee, with owners citing shifting voter behavior.
- Retailers attribute the downturn to economic factors like inflation, DOGE spending cuts, and Trump's record-low approval ratings amid public dissatisfaction over cost-of-living issues and the Iran war.
- Some merchants report severe revenue losses, with one Tennessee shop owner noting a sales decline from a peak of $200,000 per month down to $20,000.
- While several owners believe the business model has peaked post-election, a few remain open, relying on ongoing sales of popular items such as MAGA and ICE hats.
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