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SERDANG – The Malaysia Agriculture, Horticulture and Agro-Tourism (Maha) Exhibition 2022 that ended today recorded a spectacular response with over 1.4 million visitors and registering sales of over RM260 million, exceeding its set targets.
Agriculture and Food Industry Minister Datuk Seri Ronald Kiandee said that this year’s exhibition was the biggest in terms of visitors and sales with 1.2 million physical and 266 virtual visitors.
Meanwhile, the event’s registered sales included direct sales, online sales and business matching between eight foreign marketing companies.
This year’s event provided the chance for petty traders to sell their products after the challenging Covid-19 pandemic and managed to spur entrepreneurship among the youth, he said, adding that it also showcased various modern industrial revolution 4.0 innovations in the agrofood sector.
“Overall, Maha 2022 showcased 22 specific segments to lift the agrofood sector as one with potential opportunities for all. This year’s Maha was also held at the brink of the National Agrofood Policy 2021-2030’s implementation,” he said during his speech at the close of the 11-day event at the Malaysia Agro Exposition Park Serdang today.
A total of 33 memoranda of understanding (MoU) were signed by various parties, including international and local operators, with a total investment value of over RM5.64 billion.
“I hope all forms of partnerships signed today can be realised so that it can continue to contribute to the development of the agrofood sector in the country,” Ronald said.
He added that the Jamin Kerja programme in the Agro Job Fair had offered over 15,000 job opportunities, especially to the youth and agrofood sector graduates.
The minister also said that Maha 2024 would be expanded in terms of participation of exhibitors and strategic partners from abroad.
This was in line with the ministry’s efforts to consolidate international collaborations to strengthen the export value chain and boost market growth, along with improving foreign market access for local food manufacturers. – Bernama, August 14, 2022