- MSNBC is rebranding as MS NOW, an acronym for My Source for News, Opinion, and the World, with a significant national marketing campaign planned for its launch.
- The name change stems from MSNBC's divorce from NBCUniversal, which opted to retain the 'NBC' brand and its distinctive peacock logo.
- This decision allows the network to assert its independence and develop its own newsgathering operations, no longer requiring the 'NBC' identifier.
- The rebrand is part of a broader restructuring by Comcast, which is consolidating most of its cable channels, including MSNBC, into a new entity called Versant.
- Despite the name change, MS NOW's editorial direction and commitment to its established values will remain unchanged, and the network has been expanding its newsroom in preparation for the transition.
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