Kota Kinabalu: Sabah is exploring the potential of developing Islamic tourism to make the state a more welcoming destination for Muslim tourists.
This initiative is bolstered by a seminar on Muslim-friendly Tourism and Hospitality, which aims to provide insight into Islamic tourism to Sabah tourism stakeholders.
The seminar, held on Friday, was co-organized by the Sabah Tourism Board (STB) and the Islamic Tourism Centre (ITC) an entity under the Ministry of Tourism, Arts, and Culture tasked with developing the Islamic tourism segment in Malaysia.
STB deputy chief executive officer Tay Shu Lan, in her welcoming remarks, said the travel industry catering to Muslims has a significant amount of untapped potential for expansion and that Sabah should capitalise on the Muslim market.
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