KUALA LUMPUR: Malaysia Airlines has been named the world’s fastest-growing airline brand in the Airlines 50 2025 report by Brand Finance, marking a 209 per cent surge in brand value to US$607 million and re-entering the global top 50 at 45th place after a decade.
This comeback is attributed to the airline’s fleet renewal, route realignment, digital transformation, and international expansion, alongside a strong domestic reputation reflected in its AA+ brand strength rating and BSI score of 78.2/100.
Meanwhile, AirAsia rose two spots to 24th, with its brand value climbing 66 per cent to US$1.9 billion, driven by network expansion to cities like Chongqing and Nairobi, improved load factors, and high travel demand.
window.googletag = window.googletag || {cmd: []};googletag.cmd.push(function() {googletag.defineSlot('/22826383987/dailyexpress_inline', [1, 1], 'gpt-passback').addService(googletag.pubads());googletag.enableServices();googletag.display('gpt-passback');});AirAsia also ranks 11th globally in brand strength with a AAA- rating and a BSI score of 84.2/100, while Malaysia Airports entered the Airports 25 sub-ranking as the 7th strongest airport brand worldwide.
Globally, the total brand value of the top 50 airlines jumped 29 per cent to US$132.6 billion, with Delta retaining the top spot as the most valuable airline brand and Southwest crowned the strongest in terms of brand strength.
