Manchester City ace Erling Haaland insists the hype around him won't go to his head.
Haaland is well aware of the press he's generated as he leads the Premier League's Golden Boot battle.
But he told ViaPlay: "I don't really know much about it.
"I can't bring it with me. I've been to training, now I'm here, afterwards I'm going back to the training field and do some more.
"Then I'll go home and protect myself from the rest of the world, so to speak."
Haaland also describes it as "nice that people want to talk" about him.