Manchester United boss Erik Ten Hag insists everyone in his squad must set high standards of themselves.
The Red Devils narrowly beat Fulham in the Premier League at the weekend to ease pressure on Ten Hag.
However, the Dutch coach acknowledged a fan banner titled Play Like You Mean It" that was unveiled before the game by United's away supporters.
The players made their efforts but there can always be more," Ten Hag explained to reporters.
We expect the highest standards at Manchester United when you are a player, staff [member] or manager.
Our fans expect high standards. They expect that you win every game. And when you're not playing well, you still have to win."