Manchester United have dropped their pursuit of Bologna striker Marko Arnautovic.
New United boss Erik ten Hag was considering a move for the 33-year-old Austria international, whom he worked with at Dutch side FC Twente.
But United pulled out because of a combination of Bologna's growing transfer fee demands and the negative reaction.
United reportedly received complaints from fans opposed to the move.
Ten Hag dismissed talk of potentially signing the former West Ham United and Stoke City forward after the 2-1 defeat by Brighton in United's Premier League opener on Saturday.
Midfielder Christian Eriksen started the game at Old Trafford in a false nine role, while Marcus Rashford and Jadon Sancho operated in wider positions.