Manchester United are prepared to go to 50m for Atalanta striker Rasmus Hojlund.
The Telegraph says United manager Erik ten Hag is now prioritising a deal for the Dane.
Ten Hag is focusing on Hojlund after being frustrated in his bid for Tottenham striker Harry Kane.
Hojlund scored nine league goals in 32 games last season - his first with Atalanta.
The 20 year-old has spoken openly about an ambition of playing for United in the future.