MANG Inasal, a Jollibee Foods Corp. (JFC)-owned chain, emerged as one of the strongest performers in the 2026 Brand Finance Philippines 50 report after being named a “Brand to Watch.”
The Filipino-grilled chicken chain saw its brand value rise 28 percent to $482 million, the report said, reflecting stronger consumer relevance and sustained brand momentum over the past year.
“Driving Mang Inasal’s momentum is its ability to stay deeply connected to what Filipinos truly value — great-tasting food, strong value for money and an authentic dining experience that feels familiar and joyful,” Mang Inasal President Michael Castro said.
JFC CEO Ernesto Tanmantiong said strong brands remained central to the company’s long-term growth strategy as they reinforced customer loyalty and business resilience.
Mang Inasal also become the country’s second-strongest brand in 2026, rising from seventh place a year earlier.
Its Brand Strength Index improved to 95.2 out of 100 from 87.8 in 2025, earning an AAA+ rating.
Brand Finance cited the brand’s strong nationwide footprint, consumer engagement and continued appeal among value-conscious Filipino diners as key drivers of its improved standing.
The report highlighted Mang Inasal’s positioning as the country’s “Grill Expert,” anchored on its signature Chicken Inasal and unlimited rice offering, which continue to reinforce its mass-market appeal.
JFC also said that Jollibee retained its position as the Philippines’ second most valuable brand for the third consecutive year, underscoring its continued dominance in the local market.
The Brand Finance Philippines 50 report showed the combined value of the country’s top 50 brands rose 11 percent to $35.3 billion in 2026, reflecting sustained resilience in domestic consumer demand.
On Wednesday, shares of parent firm JFC rose by P3.20 to close at P130.20 each.
