Extra tags: Digital Transformation
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by Manulife Singapore, a leading provider of insurance and financial planning solutions, to enhance customer engagement in the Asia Pacific region.
Manulife Singapore is using Vonage’s SMS API to send automatic and timely one-time password (OTP) reminders, policy notifications, and promotional messages to its customers in Singapore, Vietnam, Malaysia, the Philippines, Hong Kong, and China. Vonage APIs allow businesses to quickly integrate intelligent, intuitive customer experiences into their existing apps, systems, and workflows, enabling communications across every channel and device for improved customer engagement.
“Adopting digital solutions and personalised customer experiences has become critical to meeting changing customer expectations and strengthening brand loyalty. In fact, 71% of Singaporean consumers were more likely to buy again from a brand that treated them like an individual. 66% only buy from brands that understand their preferences, such as communicating through their favourite channels,” said Sunny Rao, Senior Vice President, API Global Sales, Vonage.
“SMS remains a vital communication format in the Asia Pacific region, where mobile penetration continues to rise, with 1.8 billion subscribers expected by 2025. Vonage’s solutions can help businesses create seamless customer journeys through automated communications solutions. This ensures that businesses are engaging with customers on their preferred channel in a continuous and timely manner,” added Rao.
As organisations add mobile and digital channels to communicate with existing customers and acquire new ones, the number of application-to-person (A2P) communications and their value are increasing. In 2020, emergent Asia Pacific sent 1.3 trillion A2P SMS messages, representing for 70% of all A2P texts worldwide. By 2025, the quantity of A2P SMS messages is estimated to reach 1.9 trillion.
As a Vonage API Services customer, Manulife Singapore’s developers also benefit from priority support via a designated support team contactable through all channels and access to an Enterprise Service Manager who can assist with on-boarding and ongoing project success.
The Vonage Communications Platform, which has over one million registered developers, provides a comprehensive suite of programmable phone, video, messaging, and email services to forward-thinking enterprises in Asia-Pacific and worldwide. Thanks to its partners, Vonage's platform is at the heart of several important revolutionary projects in the region, and a de facto for entrepreneurs.