- Consumer rights champion Martin Lewis has warned social media users against fraudulent advertisements using his likeness to scam people into visiting fake websites.
- Lewis clarified that he does not appear in any ads or endorse schemes such as Quantum AI or Bitcoin Trader, following fake posts claiming he had died or been arrested.
- The warning follows similar issues raised by Reform UK leader Nigel Farage and Bank of England governor Andrew Bailey over AI-generated scam ads on X.
- Actor Ioan Gruffudd also urged fans to be vigilant after revealing an individual used explicit AI-generated content of him to deceive a fan for over a year.
- Victims and social media users are advised to ignore, block, and report all fraudulent accounts and scam advertisements to the police.
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