Martin Lewis urges Isa account holders to meet key April deadline

• Martin Lewis has issued a "use it or lose it" warning to ISA account holders as an April deadline approaches.
• The Money Saving Expert founder explained that ISAs have an annual allowance of £20,000.
• Account holders must save or invest this amount by 5 April, which marks the end of the tax year.
• The unused allowance does not carry over to the next tax year, meaning it is lost if not utilised by the deadline.
• Government data from 2025 indicates that around 15 million adult ISA accounts were subscribed to in the 2023-2024 tax year.

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Martin Lewis issues ‘use it or lose it’ warning with weeks until deadline