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By Mihar Dias August 2025
If Just Egg – the plant-based, mung bean miracle from America – ever lands in Malaysia, the first person to breathe a sigh of relief will be Mat Sabu, our beloved Minister of Food Security. https://newswav.com/A2508_yMOrju?s=A_okTO3VT&language=en
Finally, he can stop losing sleep over egg shortages, chicken feed prices, and smuggling syndicates treating the Thai border like a 24-hour egg drive-thru.
Made entirely from mung beans, Just Egg looks, cooks, and tastes like the real thing – without needing a single chicken.
In the UK, it’s hailed as a sustainable, allergy-friendly alternative. In the US, it has 99% of the plant-based egg market, which sounds impressive until you remember there’s barely any competition. https://newswav.com/A2508_yMOrju?s=A_okTO3VT&language=en
Still, for Malaysia, this could mean no more “3 eggs per customer” ration signs, no more RM0.55 per egg price caps, and no more drama over subsidies that cost more than a Cabinet buffet lunch.
But let’s not kid ourselves – this is Malaysia. The moment mung bean eggs arrive, the circus begins.
Act 1: The Religious Inquiry
Within 48 hours, we’ll see headlines: “Is mung bean egg halal?” Somewhere, a committee will be formed to investigate whether beans can morally pretend to be chickens. Expect long debates, scholarly papers, and at least one politician warning that this is part of a Western vegan plot to weaken our poultry industry.
Act 2: The Political Hijack
Opposition MPs will accuse the government of secretly importing mung beans from cronies at 4 times the market price. Mat Sabu will hold a press conference in front of a giant omelette to declare, “This is food security in action!”
The Agriculture Ministry will announce “Kacang Hijau" as our new national crop, complete with a RM100 million grant for “R&D” – which mysteriously produces only one report and three new Mercedes-Benz in Putrajaya.
Act 3: The Stallholder Rebellion
Down at the mamak, the roti canai uncle will taste-test the new product, declare “tak sama lah,” and refuse to switch. A social media influencer will do a dramatic omelette-flipping TikTok review, concluding, “Not bad, but telur ayam still memikat hati saya.” Food vloggers will produce hour-long YouTube specials comparing mung bean eggs to kampung eggs, salted duck eggs, and that one quail egg you get in lontong.
Of course, there’s the price. In the UK, a bottle of Just Egg is £3.99. https://newswav.com/A2508_yMOrju?s=A_okTO3VT&language=en
Here? After taxes, import duties, “logistics costs,” and the mysterious “special handling fee,” it’ll probably retail for RM25 – just enough for Malaysians to look at it, shake their heads, and walk away with a tray of the real thing.
Still, if Mat Sabu plays it right, mung beans could be his legacy. No more egg price wars, no more smugglers, no more political landmines over omelettes.
Imagine the slogan: “From Bean to Breakfast – Malaysia’s Future is Scrambled.”
Of course, knowing how we do things here, we’ll still find a way to turn even a humble mung bean into a scandal. And when that happens, Mat Sabu’s dream of a sustainable, secure breakfast will be as cracked as the last egg subsidy scheme.
In the end, the proof won’t just be in the frying pan – it’ll be in whether Malaysians can accept their telur without the chicken… and without the drama.
Mihar Dias (mihardias@gmail.com) is a content creator under the Newswav Creator programme, where you get to express yourself, be a citizen journalist, and at the same time monetize your content & reach millions of users on Newswav. Log in to creator.newswav.com and become a Newswav Creator now!
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