Meal kit giant slammed after misleading customers

Business & FinanceSales & Promo
20 Aug 2025 • 6:40 PM MYT
The Independent
The Independent

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  • HelloFresh, the world's largest meal kit delivery company, has been ordered to pay $7.5 million in penalties.
  • The penalty follows a lawsuit in Santa Clara County, California, which alleged HelloFresh misled customers into auto-renewing subscriptions and made them difficult to cancel.
  • Los Angeles County District Attorney Nathan Hochman emphasised that all companies must adhere to California's consumer protection laws, vowing aggressive enforcement against unfair subscription practices.
  • Of the total settlement, $1 million will be distributed to eligible California consumers, with the remaining funds allocated to prosecuting agencies.
  • HelloFresh, which accounts for 75 per cent of the US meal kit delivery market, denied any wrongdoing but stated it cooperated fully with California District Attorneys to resolve the matter amicably.

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