- Zoë Lister, the voice actor for the Jet2holidays advert, has described the experience of her voice going viral on TikTok as "super weird".
- The advert's audio, featuring Lister's voiceover and Jess Glynne's song "Hold My Hand", is being used by TikTok users to soundtrack chaotic holiday "gone-wrong" footage.
- Lister revealed she frequently hears her voice in public, including during an anniversary dinner, due to the widespread popularity of the trend.
- Jess Glynne has also been affected, with audiences chanting the advert's tagline during her live performances, though she finds the trend "amazing".
- Jet2holidays has embraced the viral trend, using the popular audio on social media to promote a competition for a holiday voucher.
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