Meta training AI clone of Mark Zuckerberg to ‘connect with staff’

Technology
14 Apr 2026 • 8:28 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Meta training AI clone of Mark Zuckerberg to ‘connect with staff’

  • Meta is reportedly developing an AI clone of its chief, Mark Zuckerberg, trained on his mannerisms, tone, and strategic thinking.
  • The AI clone, being built by Meta’s Superintelligence Labs, is intended to allow employees to feel more connected to Zuckerberg through real-time conversations.
  • This project is in its early stages and is distinct from a personal 'CEO agent' AI Zuckerberg is also developing to assist him.
  • The initiative follows Meta's previous attempts at digital avatars and celebrity chatbots, which saw limited success and a scaling down of its metaverse ambitions.
  • Zuckerberg is taking a more hands-on approach within the company, dedicating hours to coding and technical reviews, aligning with Meta's focus on native AI tools.

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