Real Madrid GM Pedja Mijatovic says they should choose Kylian Mbappe over Erling Haaland when signing a striker next summer.
PSG star Mbappe and Manchester City's Haaland have both been linked with Los Merengues.
Mijatovic told AS: "Haaland is a football phenomenon, a goalscorer, but he is Norwegian, he will never have the image and influence of a Frenchman.
"Of course, if I had to choose one of them, I would spend the money on Mbappe. He's a real star. He also comes with the marketing that surrounds it.
"You also need to think about this..."