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IN anticipation of Christmas celebrations, the Ministry of Domestic Trade and Cost of Living (KPDN) will implement the Christmas 2025 Maximum Price Scheme from 23 to 27 December.
The five-day scheme, covering two days before the holiday, the day of Christmas itself, and two days afterwards, aims to ensure consumers enjoy reasonable prices while preventing undue pressure on traders.
The ministry has identified 14 essential items under the scheme, including imported mutton with bones, cabbage from selected countries, Chinese carrots, tomatoes, red chilies, green bell peppers, large red and yellow onions, imported potatoes from China, chicken wings, live older chickens in Sarawak, live pigs from farms, and specific cuts of pork including belly and meat with fat.
Minister Datuk Armizan Mohd Ali emphasised that the scheme’s duration and pricing were set after careful consideration of supply and demand, current costs, weather, wages, and consultations with strategic partners including the Ministry of Agriculture and Food Security, government agencies, and industry players.
“KPDN will continue working closely with partners to ensure sufficient supplies of controlled goods throughout the scheme,” he said.
The price controls will be enforced under the Price Control and Anti-Profiteering Act 2011 (AKHAP), with maximum wholesale and retail prices available on the KPDN website at [www.kpdn.gov.my](http://www.kpdn.gov.my).
Enforcement officers will be stationed at strategic locations such as public markets, farmer’s markets, and shopping centres to ensure compliance, using education, advice, and warnings as the primary approach. Traders are required to display controlled items with pink price labels.
Penalties for non-compliance under AKHAP 2011 include fines of up to RM100,000 or three years’ imprisonment for individuals selling above the maximum price, and up to RM500,000 for companies. Failure to display the required pink labels may result in fines up to RM10,000 for individuals and RM20,000 for companies, or lower compounded penalties.
The ministry urged the public to report violations via WhatsApp at 019-848 8000, the Call Centre at 1-800-886-800, the e-aduan portal at [https://eaduan.kpdn.gov.my](https://eaduan.kpdn.gov.my), email at [e-aduan@kpdn.gov.my](mailto:e-aduan@kpdn.gov.my), or the Ez ADU KPDN smartphone app.
In addition to the maximum price scheme, KPDN will support festive affordability through the nationwide RAHMAH MADANI Christmas Sales (PJRM) running from 18 to 27 December, with 875 sales events across the country, and the Servis Ihsan MADANI@Petronas AutoExpert (SIM@PAX) vehicle service programme, available at 115 workshops nationwide during the same period. Appointment bookings for SIM@PAX can be made via the Petronas “SETEL” app.
“These initiatives reflect the government’s commitment to ensure Malaysians can enjoy the festive season with essential goods and services at fair prices,” said Armizan, speaking from Papar, Sabah. - December 20, 2025
