QSR Brands, which operates the KFC franchise in Malaysia, has temporarily shut down more than 100 outlets nationwide.
This development follows a half-year boycott that has escalated across the country.
Nanyang Siang Pau reported that this drastic measure represents over 10% of KFC’s presence in Malaysia, with Kelantan experiencing the most closures, nearly 80% of its outlets.
QSR Brands confirms closure
Since the end of last year, a consumer boycott initially seen as a brief outburst of discontent has continued to intensify.
The resistance has persisted and grown, marking KFC as one of the first major corporations severely affected by this wave.
Google Maps data corroborated by a Nanyang Siang Pau investigation revealed a staggering closure of 108 KFC outlets.
Among the affected, 15 are in Johor, 11 in Kedah, 10 in Terengganu, 10 in Pahang, 9 in Perak, and smaller numbers in other states.
QSR Brands has confirmed the temporary closure of these outlets as a strategic move to manage escalating operational costs and adapt to challenging economic conditions.
The brand also said that affected employees are offered transfers to busier branches, optimizing the company’s resources. The focus will now shift to outlets in high-traffic areas.
This shift also reflects the company’s commitment to maintaining the welfare of its workforce, comprising 18,000 team members, 85% of whom are Muslim.
As one of Malaysia’s largest taxpayers, QSR Brands remains dedicated to contributing positively to the Malaysian community, including through initiatives like “KFC Add Hope” and “Wakalah Zakat” fund.
