- British rock band Muse appear to have handed over their original social media handles on X and Instagram to Meta's newly launched personal AI tool, which shares the same name.
- The Devon-formed group updated their handle on X to @Musetheband and on Instagram to @museband, allowing Meta's AI assistant to claim their former @Muse handle.
- Fans on social media highlighted the irony of the switch, referencing frontman Matt Bellamy's history of writing dystopian songs and albums, such as Simulation Theory and Drones, that warn against technological takeover and algorithms.
- Meta rolled out its Muse AI assistant in the United States this week, designing the technology to assist adult users with everyday tasks including scheduling, shopping, and converting long-term goals into action plans.
- Representatives for both Muse and Meta have been contacted for comment regarding the handle changes, with fans speculating on social media about whether the band received a financial payout for the usernames.
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