Kota Kinabalu: The Malaysia Budget & Business Hotel Association (MyBHA) Sabah Chapter, launched its third edition of Fun Map, aimed at providing both tourists and industry players with updated travel information.
Its Chairman, James Ong Kim Loke, said the Fun Map is more than just a guide, it is a bridge connecting tourists to Sabah’s diverse experiences, from beautiful islands to cultural landmarks, while also helping local hotels gain more visibility.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});“Initially, most tourists arrive in large tour groups as part of mass tourism. However, as they become more familiar with the destination, many prefer independent travel.
“This shift makes us more attractive to Free and Independent Travellers (FIT), as we offer affordable accommodations,” he said at the MyBHA Sabah Fun Map Launching Ceremony, here, Friday.