Kuala Lumpur: MYTV Broadcasting Sdn Bhd unveiled its latest innovation: the integration of MYTV Mana-Mana streaming application with Proton’s Infotainment-Head Unit (IHU) at Proton DX in Quill City Mall today. This significant milestone, launched by YB Fahmi Fadzil, Minister of Communications marks a new era in seamless, on-the-go entertainment, made possible through a strategic collaboration with Acotech, the system provider for Proton IHU.
The event highlighted MYTV’s strides in transforming digital connectivity in Malaysia. In 2023, MYTV Digital Terrestrial Television (DTT) achieved an impressive 7.5 million viewers, a 19.4% increase from the previous year, underscoring its commitment to bridging the digital divide. Meanwhile, the MYTV Mana-Mana application, launched in July 2023, has rapidly gained traction, surpassing 500,000 downloads, 9 million cumulative views and maintaining over 180,000 monthly active users within just over a year.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});Revolutionising In-Car Entertainment
Proton X70 owners can now access MYTV Mana-Mana’s extensive content library directly through their IHU-enabled vehicles, leveraging Proton’s pre-installed internet connectivity. This integration offers effortless accessing of video and audio content specially curated for Malaysian audiences.
Users can begin watching their favourite TV shows in the car and seamlessly continue on smartphones or other devices without interruption. With 23 local and international TV channels, 22 live radio stations, and over 1,800 video-on-demand (VOD) titles, MYTV Mana-Mana provides a comprehensive entertainment experience. Additionally, internet-based radio streaming eliminates the hassle of changing FM frequencies while travelling across states, ensuring uninterrupted enjoyment on every journey.
Expanding Horizons for Malaysian Viewers and Advertisers
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});Looking ahead, MYTV Mana-Mana plans to introduce premium channels and VOD content, expanding its entertainment offerings for a diverse audience. The app will also debut on Smart TV platforms, enhancing home viewing experiences by bringing favourite content to the big screen.
Advertisement (adsbygoogle = window.adsbygoogle || []).push({});According to Mr Helmi Mohamed Harith, Acting Group Chief Executive Officer of Altel Holdings, the holding company of MYTV, "In line with the latest technology, MYTV is committed to providing access to all Proton car owners with high quality entertainment and information via MYTV Mana-Mana app starting with the X70 model. The integration of the Proton IHU with MYTV Mana-Mana is a bold and visionary move, utilizing the internet access available in the vehicle and giving a comfortable and quality viewing experience.”
MYTV Mana-Mana continues to shape the future of digital TV in Malaysia, offering innovative solutions that cater to the evolving needs of viewers for free. With its growing user base and expanded features, MYTV Mana-Mana sets a new benchmark in Malaysia’s digital entertainment landscape whilst offering a unique platform for advertisers to reach out to its potential target market.