KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 23 April 2026 – Lazada and Nestlé are teaming up once again for Nestlé Nutrition x Lazada Regional Super Brand Day (RSBD), taking place on 23 April 2026 across five Southeast Asian markets: Malaysia, Singapore, Indonesia, Thailand, and Vietnam. Now in its sixth year, the campaign builds on a long-standing partnership between the two companies, bringing new AI-powered experiences on Lazada that add a more interactive and personal dimension to online shopping.
Beyond functional utility, the campaign also introduces an interactive AI-powered experience, “Future, Imagined by Nestlé” an interactive AI experience within LazzieChat. Users can start by inputting NESTLAZ into LazzieChat, upload a photo to generate a visualisation of the future, creating a playful and personal moment that goes beyond traditional product discovery.
“At Lazada, we are always looking for ways to make the shopping experience more relevant, seamless, and meaningful for Malaysians,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia.” Through our collaboration with Nestlé, we are not only bringing consumers trusted products, but also introducing AI-powered experiences that help parents in Malaysia access information more easily, make more confident decisions, and enjoy a shopping journey that is more interactive and personalized.”
By combining AI-powered assistance, emotional storytelling, and seamless commerce integration, Nestlé and Lazada are demonstrating how technology can transform traditional eCommerce campaigns into more immersive and meaningful consumer experiences.
Complementing the experience, consumers can enjoy a range of exclusive promotions during the Super Brand Day. Consumers can visit the Nestlé Lactogrow, NANKID and S26 Gold Progress official stores on Lazada Malaysia and chat with AI Lazzie on 23 April to discover new AI-powered experiences.
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