Netflix and American company General Mills have announced a new KPop Demon Hunters collaboration that brings HUNTR/X and Saja Boys to the cereal aisle. The launch arrives as KPop Demon Hunters approaches its first anniversary on 20 June, further expanding the franchise’s growing line of merchandise and fan experiences.
The cereal partnership is the latest example of Netflix continuing to grow the KPop Demon Hunters (2025) brand beyond the film itself. Over the past year, the franchise has expanded through merchandise releases, music-related projects and fan-focused experiences. The new cereal launch gives fans another way to engage with fictional K-pop groups HUNTR/X and Saja Boys while celebrating the film’s upcoming first anniversary.
What cereals are included in the HUNTR/X and Saja Boys KPop Demon Hunters collection?
KPop Demon Hunters is celebrating its first birthday with all of us! 💫 🎤
Keep checking in for anniversary updates, releases, events! ⬇️https://t.co/4VPxZyKCVc
— Netflix Tudum (@NetflixTudum) June 10, 2026
The collaboration features two cereals based on the rival groups from KPop Demon Hunters.
The first is HUNTR/X Peach Mango Lucky Charms, a new flavour that combines peach mango cereal with the brand’s signature marshmallows. According to the announcement, the cereal is designed to reflect the bright and energetic spirit of KPop Demon Hunters characters Rumi, Mira and Zoey.
The second is Saja Boys Secret Flavor Cinnamon Toast Crunch, which is returning after previously appearing in an earlier KPop Demon Hunters cereal promotion. General Mills has once again kept the flavour a mystery, allowing fans to discover the surprise themselves.
When will the cereals be available?
Both HUNTR/X Peach Mango Lucky Charms and Saja Boys Secret Flavor Cinnamon Toast Crunch will launch at Walmart stores on 29 June. The cereals will then become available at additional retailers across the United States starting 20 July.
Will there be any exclusive collectibles?
Yes. General Mills and Netflix have also announced a limited-edition collectible box for HUNTR/X Peach Mango Lucky Charms.
The special box inspired by the animated movie will be sold exclusively through Walmart beginning 21 August while supplies last, making it one of the key collector’s items tied to the collaboration.
Also read: Best animated movies and shows like KPop Demon Hunters
(Hero and featured image credit: IMDb)
Note : The information in this article is accurate as of the date of publication.
