After years of temporary pop-up events, streaming giant Netflix will make its first foray into the theme park space this week with Netflix House, rivalling entertainment giants Disney and Universal Studios.
The company’s Netflix House theme park will open its doors Wednesday, 12 November, at the King of Prussia mall — one of the largest shopping centres in the United States, in the suburbs of Philadelphia, Pennsylvania — in a space measuring over 100,000 square feet (10,000 square metres).
What to expect at Netflix House, the streaming platform’s new theme park at the King of Prussia mall in Philadelphia
The theme park, which will offer free admission, plans to host a wide range of dining options and activities, all decorated to resemble some of the most popular Netflix shows and movies, including Bridgerton, Stranger Things, Squid Game and KPop Demon Hunters.
Netflix Chief Marketing Officer Marian Lee said the company opted against charging for admission because “we wanted that accessibility. We want to be an everyday destination.”
“As we were launching these pop-up experiences, it became clear that we would actually have more flexibility if we had a permanent location,” she told AFP in an interview.
Two more Netflix House locations in Dallas and Las Vegas
Additional Netflix House locations are set to open after the Pennsylvania attraction, with one in Dallas, Texas scheduled to debut on 11 December and a third on the Las Vegas Strip in Nevada by 2027.
“Las Vegas is a very different space. It’s not inside of a shopping centre, but it is on the Strip…and so there, we will programme it a little bit differently,” Lee said.
Although Lee did not confirm the costs to build the Netflix theme parks, she said “you can see it’s a huge capital investment for the company to invest in both the space and like all the finishings and the fabrications of everything.”
As of right now, Lee said there no plans to build a Netflix House internationally. “We’d have to think about it in a different way,” she said.
Find out more about the Netflix House theme parks in Philadelphia, Dallas and Las Vegas here
This story was published via AFP News
(Main image: Netflix House; Featured image: Netflix House/ Instagram)
Note : The information in this article is accurate as of the date of publication.