- Netflix has disclosed its use of generative artificial intelligence in approximately 300 of its films and TV shows, often without viewers' prior knowledge.
- The AI is primarily utilised in post-production for creating complex sequences, including battle scenes, crowds, and establishing shots, enabling content that might otherwise be unfeasible.
- The company claims AI helps achieve higher quality output more quickly and at a lower cost, and is also used for personalised content recommendations and enhanced search capabilities.
- This revelation coincided with Netflix's latest financial results, which indicated a slowdown in revenue growth, prompting concerns about the company's capacity for reinvention.
- The announcement, presented in a letter to shareholders, appears to be an effort to reassure investors about Netflix's adoption of new technology amidst challenges such as leadership changes and acquisition difficulties.
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