- A £379 million chocolate-themed tourist park is set to open in Broc, Switzerland, at the historic Callier chocolate factory.
- The attraction aims to promote the unique cultural and industrial heritage of the site, which is the world's oldest operating chocolate factory and a recognised heritage site.
- Visitors will experience a journey through cocoa cultivation, a reconstructed production line, and cooking workshops led by master chocolatiers, culminating in a tasting at the Chocolate Emporium.
- Subject to planning permission, investors anticipate opening the first phase by 2030 and expect to welcome up to one million visitors annually.
- The project, which includes an amendment to the Local Development Plan and ten building permit applications, is currently undergoing public consultation.
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