Chelsea sponsors Infinite Athlete are hoping for a long term partnership with the club.
The Blues finally agreed a shirt sponsorship after an entire summer of failure in this area.
The 43 million, season-long deal came in at a much needed time, but may not only be a short-term solution.
I wanted to use our partnership with Chelsea to build an expanded footprint in football," Charlie Ebersol, co-founder and CEO of Infinite Athlete said.
We had this idea about doing a one-year front-of-shirt deal. They discussed a longer deal about really building this out in a comprehensive package with all these different assets we will do with them over many years.
We presented it to the Premier League as a unique deal. We are not just a traditional front-of-shirt sponsor in that we are doing social media tooling and other product stuff for the club.
So we have our seven-year partnership with Tempus Ex and another multi-year partnership around sponsorship, then other assets we do over the next years.
Frankly, we are open to doing a never-ending and larger partnership with Chelsea."
