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HopeGoo, a
one-stop travel app first launched in Mainland China and Hong Kong, today
officially announced its launch in Malaysia. Guided by its mission to “Make
Travel Easier and Happier”, the HopeGoo offers Malaysians a more convenient way
to book affordable flights and hotels with multilingual support.
HopeGoo’s signature “Your Travel
Companion” 24/7 One-on-One WhatsApp Butler Service can also be activated by
downloading HopeGoo and contacting the in-app customer support. From trip
planning to on-the-go assistance while abroad, Your Travel Companion simplifies
every stage of the travel journey, allowing travellers to focus on the fun, not
the hassle. Currently designed especially for tourists visiting China, the
service will soon expand to include more destinations.
After serving millions of users across
Mainland China and Hong Kong over the past two years, HopeGoo is bringing its
travel services to more travellers across Asia as part of its next phase of
growth.
Malaysia was selected as one of HopeGoo’s
key growth markets as China has long been one of the top outbound travel
destinations for Malaysians, alongside regional favourites such as Thailand,
Indonesia and Singapore. Combined with the close tourism and cultural ties
between Malaysia and China, these factors create a strong foundation for
HopeGoo’s local expansion.
The launch also comes ahead of Chinese New
Year, Hari Raya, and school holidays — some of the peak travel seasons each
year. Tourism Malaysia’s Outbound and Domestic Travel Behaviour Report 2023 shows
that 91% of Malaysians travel overseas for leisure. This demonstrates a
continued outbound travel demand and a clear growth opportunity for HopeGoo in
supporting Malaysia–China travel flows.
“As we introduce HopeGoo to Malaysian
travellers, our priority is to ensure the experience reflects how Malaysians
plan, book, and travel overseas,” said Kent Chin, Apps User Growth Senior
Manager, HopeGoo Malaysia. “Beyond competitive pricing, travellers value
peace of mind when they are abroad. With our 24/7 hands-on support, HopeGoo is
designed to make travel simpler, more reliable, and more rewarding, ensuring
travellers receive timely assistance at every stage of their journey.
Just one year after launching in Hong Kong,
HopeGoo entered the ranks of Hong Kong App Store’s most popular travel apps.
This gives us strong confidence in bringing the same customer support-driven
experience to Malaysian travellers.”
HopeGoo’s rollout is further backed by its
parent company, Tongcheng Travel, who established a strategic partnership with
the Ministry of Tourism, Arts and Culture of Malaysia in 2023 to explore
inbound tourism development.
“Putting local users at the heart of our
strategy while connecting broader travel journeys has always been our guiding
principle,” said Yu Chi Xiao, Group Vice President, Tongcheng Travel.
“Leveraging the group’s more than 20 years of accumulated industry experience,
HopeGoo has built strong integrated capabilities across technology, resources,
and service, supported by deep partnerships and proprietary AI systems to
underpin our localisation efforts.
In Malaysia, we remain committed to a
‘built for local users’ approach. We strongly believe in the long-term
potential of Malaysia’s travel market, and HopeGoo will continue to evolve its
products and services from a local perspective, with the aim of becoming
travellers’ trusted companion and delivering a warmer, more comprehensive
travel experience.”
To celebrate its official launch, HopeGoo
is offering a series of limited-time perks for new users:
●
Asia-wide eSIM: New users are eligible for 90% off Asia-wide eSIM packages, capped
at RM20, for the first 100 redemptions daily until 31 January 2026
●
Vouchers: New users can enjoy RM50 off flights, 7% off hotel bookings (three
vouchers, each applicable for China; Hong Kong, Macao or Taiwan; and other
regions worldwide), and RM5 off train tickets, available while stocks last
●
Refer & Earn: Earn 100 G-Coins in-app credits for every friend you invite, while
your friends receive 1,000 G-Coins upon sign-up