- Tesco has extended its Clubcard loyalty scheme to include 16 and 17-year-olds, granting younger shoppers access to exclusive discounts and loyalty points for the first time.
- The new digital Clubcard allows members in this age group to accrue points, which are redeemable as vouchers for savings on their purchases at the till.
- This initiative follows criticism from consumer groups who argued that age restrictions on loyalty programmes unfairly excluded younger customers from accessing reduced grocery prices.
- Access to the Clubcard for 16 and 17-year-olds is exclusively digital, available via the Tesco app or its official website, and requires an invitation from a parent or guardian's existing Clubcard account.
- Benefits include access to Clubcard prices on items such as the £3.85 lunchtime meal deal, as confirmed by Shama Wilson, Tesco Group membership and loyalty director.
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