- Mars Company is launching new, naturally dyed M&M's online in August, marking a significant shift in the candy's nearly 90-year history.
- This initiative is part of a multi-million-dollar effort to align with the "Make America Healthy Again" movement, which advocates removing artificial dyes from food products.
- Initially, the natural M&M's will not include the brown and blue varieties, as the company has faced technical challenges in replicating these colors using natural ingredients.
- The move follows pressure from health officials, including Health Secretary Robert F. Kennedy and Texas Attorney General Ken Paxton, who investigated Mars over alleged deceptive practices regarding artificial dyes.
- While the administration promotes healthier eating, critics have raised concerns about the "Make America Healthy Again" movement's emphasis on high-animal-protein diets, and President Trump himself is noted for his fast-food consumption.
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