Olivia Rodrigo, Charli XCX and others offer concert tickets for $26 — but there’s a catch

• Major artists, including The Rolling Stones, Coldplay, Olivia Rodrigo and Charli XCX are introducing programs to offer affordable concert tickets.
• These initiatives, such as "Lucky Dip" and "Infinity Tickets," provide some tickets for as little as £20 ($26) to combat rising prices.
• The discounted tickets are often unallocated, with fans learning their seat or standing location only upon arrival at the venue.
• A Live Nation executive stated that while the number of these affordable tickets is limited, it is enough to make the programs impactful.
• Artists are reportedly spearheading these efforts to make their shows more accessible and affordable for fans, even if it results in reduced revenue.

IN FULL

Coldplay, Olivia Rodrigo and other artists roll out affordable $30 tickets after price complaints - but where you sit is a mystery