Kota Kinabalu: Only eight tourism operators from Sabah obtained the Malaysia Tourism Quality Assurance (MyTQA) out of the 90 being accredited nationwide, said Tourism Malaysia Sabah Director Haryanty Abu Bakar.
She said MyTQA is an initiative of the Ministry of Tourism, Arts and Culture (Motac) to improve the service and quality of facilities for tourism products in Malaysia.
“Motac will work together with the Sabah Tourism Board and local authorities to encourage more tourism operators to obtain the MyTQA accreditation to uplift their standards in preparation for Visit Malaysia Year 2025,” she said after presenting the accreditation to six recipients for Sabah at a shopping mall.
MyTQA is a recognition of tourism products and provides exposure to industry players, encouraging them to prioritise the quality of services provided, she said.
SPONSORED CONTENT Sinyi Group Founder, Chou Chun-Chi, Wins 2024 Asia Pacific Enterprise Award and Expands Sustainable Tourism Ventures in Sabah, Malaysia Kota Kinabalu: The 2024 Asia Pacific Enterprise Awards, hosted by Enterprise Asia, aims to recognize the most outstanding business leaders and organizations in the Asia-Pacific region. Read more The implementation of the MyTQA programme aims to increase tourists’ confidence and ensure that the quality of tourism products remains at the highest level to meet the needs of both domestic and international tourists, she said.
“We want to cultivate a culture of continuously prioritising the quality of tourism products among entrepreneurs in the tourism sector,” said Haryanty.
The eight recipients are Imago Shopping Mall, which received a platinum for shopping tourism, recreation and lifestyle; Shangri-La Rasa Ria gold for Mice category; Mari-Mari Cultural Village (gold for culture and heritage tourism); Universiti Malaysia Sabah’s Galeri Azman Hashim (silver for man-made tourism), Mengkabong Paradise, Tuaran, Papyrus Marine Holiday Sdn Bhd (silver for nature, adventure and ecotourism); and Dalit Bay Golf and Country Club (gold for sports tourism and recreation), Koisaan Cultural Village, KDCA, Penampang and Tabin Wildlife Resort, Lahad Datu.
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