Real Madrid signing Endrick has agreed a long-term endorsement deal with New Balance.
The Palmeiras striker has shunned the likes of Nike and adidas to sign with New Balance to 2028.
Enrick rejected bigger financial offers to sign with New Balance. The 17 year-old had been with Nike since he was 11 before his deal expired last year.
Key to the New Balance deal was the company committed to developing Endrick's own brand along with a line of boots signed by the star, as was also done before with the likes of Cristiano Ronaldo (Nike), Lionel Messi (Adidas) and Neymar (Puma).
The family also requested Endrick be able to reach all social classes, agreeing with New Balance to manufacture products at the lowest possible cost.
